I’m so so so excited about the new look for Lace and Belle, but before I chat all about the new website, I wanted to share a little about the inspiration behind the new brand. Although I did a brand refresh (or site lift, if you will) last year, I still felt like there was something missing. I was feeling completely disconnected to my brand and while I remained content for a while, deep down I knew the refresh just didn’t reflect me and my classic minimalist style. My brand no longer portrayed who I was or the direction I wanted to take my custom invitation and hand lettering business, so a re-brand was essential before the New Year.
I decided to stay true to the aesthetic that has been a part of me from the very beginning: timeless romance with an authentic, yet rustic modern approach.
From those keywords, everything else seemed to come together effortlessly, keeping the belief that bespoke stationery and hand lettered notes will always convey a heartfelt message at the very center of the brand. For the main logo, I wanted something that was simple, easy to read, and a design that would stand the test of time. The secondary logo was where I decided to pull in a hint of whimsy through a watercolor brush stroke and a hand lettered ‘LB’ monogram. The overall design turned out to be the perfect fit for my classic and simplistic style. So, what do y’all think….do you love or LOVE?!
